TIDE / Studio concept / product art direction
TIDE. A coastal point of view.
A self-directed visual study for a fictional coastal-care brand, made with AI-assisted imagery.
Studio concept / fictional brand / AI-assisted imagery
01 / The brief
A useful problem to solve.
This exercise starts with an imagined brief: give a fictional coastal-care product a distinctive visual setting. There is no real client commission or existing product behind the concept.
Explore a calm, tactile product direction using restrained packaging, warm natural light and a coastal setting.
02 / The thinking
A direction with a purpose.
The composition brings together olive glass, cream labels, textured stone and shallow water. A limited colour palette and generous space around the packaging keep attention on the product. AI-assisted image generation was used to create the scene.
03 / What was made
The idea, carried through.
One product-led visual concept, presented as a studio demonstration. It shows a possible creative direction for launch content rather than a finished commercial campaign or a photograph of a real product.
- Art direction for a fictional coastal-care brand
- One AI-assisted product scene
- An optimised WebP image for this portfolio presentation
04 / What the work establishes
The evidence.
And the next step.
- A completed visual study that can be reviewed on this page.
- TIDE is fictional within this demonstration; no real brand affiliation or client endorsement is claimed.
- The concept has no campaign, sales or engagement results.
For a real product brief, start with approved product photographs, accurate packaging and the required formats. Agree the creative direction before producing final campaign assets.
Something similar for your business
Another point of view.
All selected work
Next chapter / Let’s talk
What could we make for you?
Tell me what you like about this approach and what your business needs. The project you came from will travel with your enquiry.
Start something similar ↗